Business · PDF
Start a Small Online Business, Step by Step
From first idea to first 10 customers, with a 90-day roadmap
by Brojek Press
$9.99Buy now – $9.99
Business · PDF
From first idea to first 10 customers, with a 90-day roadmap
by Brojek Press
This is a practical, no-hype manual for starting a small online business alongside your job, without loans and without months of building something nobody wants.
You will learn how to turn your skills into a clear offer, test demand cheaply with real conversations and pre-orders, and build a simple one-page website that explains what you sell in ten seconds. You will set up payments and invoices properly, calculate a price that actually pays you (with worked examples for services and products), and find your first ten customers through personal outreach, communities and referrals.
Then the book covers what most guides skip: customer service scripts for difficult moments, a 20-minute weekly bookkeeping routine, and a clear checklist of legal questions to check where you live, since rules differ by country.
Everything ends in a 90-day roadmap with weekly tasks, so you always know what to do next. Copy-ready templates throughout: offer statements, outreach messages, welcome emails, invoice contents, payment reminders and a service agreement outline.
What you get:
• A one-sentence offer formula and filters to pick the right idea
• Cheap validation methods and a research conversation script
• A proven one-page website structure with copy templates
• Pricing worksheets with worked examples for services and products
• Scripts to win your first 10 customers without paid ads
• A 20-minute weekly bookkeeping routine and legal checklist
• A 90-day roadmap with weekly checklists
Validation means collecting evidence that real people want your offer at a price that works, before you invest weeks of effort. The strongest evidence is money. The second strongest is a specific commitment ("Yes, book me for the 14th"). Compliments are the weakest evidence of all. Friends will say "great idea" to be kind; that tells you nothing.
Have 8 to 12 short conversations with people in your target group. Not sales calls: research calls. Fifteen minutes each, by phone, video, message or over coffee. Ask about their past behavior, not about your idea. Ask them about the last time they dealt with the problem, what they did about it, what the most annoying part was, and whether they have ever paid for anything to help with it.
Write down the exact words people use. "I'm drowning in receipts" is better copy for your website than anything you will invent. Also note any pattern: if eight people out of ten mention the same frustration, that is your headline.
Then create one page with your one-sentence offer, three bullet points about what is included, a price or "starting at" price, and a button. The button can lead to a booking form, a waitlist form, or a payment link for a pre-order. You do not need a logo, a full website, or a business name you love. You need a clear page you can share.
Set a deadline and a target before you start, for example: "By the end of week 3, at least 3 paid founding clients or 30 waitlist sign-ups from strangers." Writing the target down stops you from moving the goalposts later.
Brojek Press publishes practical, carefully written guides and books for everyday life — clear, honest and made to be used.