Business
Social Media for Small Business
A 30-Day Content Plan with ready post ideas, caption templates and simple phone photo tips
by Brojek Press
- Format
- Pages
- 42
- Language
- English
- Contents
- 13 chapters
About the book
Stop posting in bursts and going quiet for months. This practical guide gives small business owners a simple, repeatable system for social media that fits into three to five hours a week and focuses on real customers, not vanity numbers.
You will choose the one or two platforms that suit your business and customers, set up four content pillars so you never run out of ideas, and get your profiles and your map and local-search listing working for you, including how to ask for and reply to reviews.
The heart of the book is a 30-day plan: one ready post idea per day, each with its pillar, a suggested format and a fill-in-the-blanks caption template. Add phone photo and video techniques that make your work look its best with just daylight and a steady hand, reply templates for comments and messages, and a 15-minute weekly review that shows what actually brings in business.
Written for cafés, salons, studios, trades, shops, tutors and online sellers. No jargon, no hype, no expensive tools.
What you get:
• A clear way to choose one or two platforms and ignore the rest
• Four content pillars with examples for real small businesses
• 30 days of ready post ideas with caption templates
• Phone photo and video techniques using natural light
• Profile and local-search listing checklist, plus review scripts
• Reply templates for comments, messages and complaints
• A 15-minute weekly tracking sheet to measure what works
Contents
- iIntroduction: Thirty Days, One Simple System
- iiChoose One or Two Platforms (and Ignore the Rest)
- iiiContent Pillars: Never Wonder What to Post Again
- ivProfiles That Work, Including Local Search Basics
- vPhotos and Videos with Just a Phone
- viCaption Templates You Can Reuse
- viiThe 30-Day Plan, Part 1: Days 1 to 15
- viiiThe 30-Day Plan, Part 2: Days 16 to 30
- ixReplying to Comments and Messages
- xMeasuring What Works
- xiAdapting the Plan to Your Type of Business
- xiiA Weekly Routine You Can Keep
- xiiiNext Steps: Your Second Month and Beyond
Read a sample
Content pillars are three to five recurring themes that every post fits into. They make planning easy, keep your feed balanced, and teach your audience what to expect from you. For most small businesses, four pillars work well: Teach (tips, how-tos, myths, answers to common questions), Show (before and after, product close-ups, finished projects), Connect (behind the scenes, your team, your story, customer stories) and Sell (offers, booking reminders, launches, how to buy).
Notice that direct selling is the smallest pillar, at about 15% of your posts. That is not because selling is bad. It is because the other three pillars make selling work: people buy from businesses they trust and remember. But do not skip the sell posts either. Many owners never actually tell their followers how to buy, and then wonder why followers do not become customers.
Write your pillars with your business in mind. A neighborhood bakery might teach how to store bread so it stays fresh, show the morning's first tray, connect with a post about the 4 a.m. start, and sell with a pre-order for weekend cakes. An independent accountant might teach which receipts people forget to keep, show an anonymized monthly summary, connect by explaining how they work with nervous clients, and sell a fixed-fee first consultation.
Keep a running idea bank note on your phone with one heading per pillar. Every time a customer asks a question, you notice something interesting at work, or you finish a project you are proud of, add it. Customer questions are the single best source of Teach posts.
About the author
Brojek Press
Brojek Press publishes practical, carefully written guides and books for everyday life — clear, honest and made to be used.