Business · PDF
Sell Your Handmade Crafts Online
From Hobby to Small Business
by LiaPink Books
$2.99Buy now – $2.99
Business · PDF
From Hobby to Small Business
by LiaPink Books
Sell Your Handmade Crafts Online is a clear, step-by-step guide for makers who want to turn a craft they love into real income, without hype and without burning out.
You will learn how to choose a hero product and build a small product line, and how to price with a simple formula that covers materials, your time, overheads and fees, illustrated with a full worked example. You will get a seven-photo shot list for taking professional-looking pictures with a phone and a window, a comparison of marketplaces, your own website, social media and local selling, and a title formula and description template that help buyers find and trust your listings.
Practical chapters cover packaging, shipping, shop policies and copy-ready customer messages for confirmations, delays, problems and reviews. A gentle two-hours-a-week marketing routine, an email template, a simple record-keeping sheet and an honest look at taxes and product rules round it out. Everything comes together in a 30-day launch plan with one small task a day.
What you get:
• Choose a hero product and build a focused, giftable product line
• A pricing formula with a full worked example, including fees
• A seven-photo shot list for great product photos with your phone
• Title formula and copy-and-adapt listing description template
• Customer message scripts for orders, delays, problems and reviews
• A two-hours-a-week marketing routine and email template
• Record-keeping sheet, admin checklist and a 30-day launch plan
Pricing is where most makers go wrong, usually by charging too little. Underpricing feels kind and safe, but it means you work for nothing, you cannot afford to grow, and you can never sell to shops at wholesale. Let's fix it with a simple formula. Start with materials: the cost of everything that goes into one item, including small things like thread, glue, jump rings and labels. Then labour: the time to make one item, multiplied by an hourly rate you would accept for skilled work. Then overheads: a share of tools, electricity, packaging, photography props and fees. A simple approach is to add 10 to 20 percent of materials plus labour. Cost price equals materials plus labour plus overheads. Wholesale price equals cost price times two, which is what a shop would pay you. Retail price equals wholesale price times two, which is what customers pay. The doubling steps are a widely used rule of thumb in retail, not a law. Some makers use smaller multipliers, especially if they never plan to sell wholesale. But even if you only sell direct, pricing at retail leaves room for marketplace fees, discounts, mistakes and profit.
LiaPink Books publishes practical, warm guides for women — clear, honest and made to be used.